Break the Barrier
Hailing from traditional South Asian roots, I took on a nontraditional path with my passion project missioned to increase representation in mainstream media. Throughout my modeling journey, I've been blessed to be part of modeling campaigns for brands such as Express Fashion and Maison Margiela to walking the runway for New York Fashion Week and covering it as Press.
As I grew my platform, I realized so many of us are hesitant in taking that leap of faith because we don’t have visibility to the mentors or guides that we can look up to, ask questions to, or be our support system. As a result, many of us default to the traditional careers that our parents consider successful - but we may be left feeling unfulfilled. I want to take this mission to the next level and introduce successful and happy powerhouse voices in our community who are breaking barriers by pursuing full-time careers outside of what’s traditionally considered successful.
For our younger, current, and older generations: it is never too late to start again or dream a new dream. My mission is to show in a fun, lighthearted way that you can absolutely find happiness in a path less taken. This is my baby: Break the Barrier
Break the Barrier
Let's Talk Brand Partnerships & Growth Strategies with Sweta Sridhar, Digital Lifestyle Content Creator and Career Coach
What does breaking the barrier mean for Sweta? "It's intersecting passion with purpose," she answers.
The guest on today’s episode is very special to me, as she’s one of my dear friends. Sweta Sridhar is a woman who wears multiple hats. During the day, she works as a Product Marketing Manager in the financial services and technology industry, and by night she is a career coach and digital content creator. She has made noteworthy accomplishments in the media space including partnerships with L’Oreal, H&M, Amazon, Liquid IV, Bumble, and other fast-growing Fortune 100 brands. I truly have no idea how she manages to do this all while sending me detailed voice notes throughout the week checking in on me while also training for a half marathon. She’s not only a powerhouse woman but a great friend I’ve been blessed to have in my life.
In this episode, we will highlight Sweta’s journey on how she started in the content creation space, learn what inspires her as she shares her tips and tricks on taking aesthetic photos and landing huge brand deals, and what’s in store for her future. Welcome, Sweta!
To connect with Sweta and her services:
E-mail: contact@swetasridhar.com
Instagram: @sweetathansugar
Website: www.swetasridhar.com (coming soon in 2023!)
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